Specialist Diploma in Digital & Social Selling


Specialisation is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. This dynamic online social selling course gives you the social selling tools and techniques are now an essential part of any successful sales strategy and are revolutionising sales and prospecting. Become a Member. Connect to the industry and white-hot opportunities. Here is the power to speak your brand’s truth across platforms and continents. To lead. To influence. To convert.

Play Watch Our Course Overview

Enrol By

Mar 11th


Digital and Social Selling Specialist

Learning Time

5 Hours Online


Under guidance of Global Industry Advisory Champions Including:

GIAC Logos

You don’t just do a course. You join a conversation.


Our online digital marketing courses bring leading thought and practice - and right from the moment you sign up for a course, you also become a Member of the DMI which means you get access to an unparalleled toolkit of resources for your career

1st year FREE with all courses.

White-hot course content

Get the latest up to date courseware via our learning experience platform.

Globally recognised Certification

A globally recognised digital marketing certification to move you & your career forward.

Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keeping you in the game.

Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

Vibrant connected community

Connect and join over 55k global members in the DMI Network.

Test your skills diagnostic

Benchmark your skills against your professional competition and stay top of your game.

Download Brochureor Enrol Now

Program learning outcomes and content What will I learn?

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Specialist Diploma in Digital & Social Selling that is you. Here is what you need to know:

What is Social Selling

Module info & Overview

This module will cover how the buying journey has taken a whole new, faster and more amazing route within the past ten years and how this means new and awesome selling potential in markets you have yet to tap. Learn how the social networks function as giant and powerful collective minds which need to hum with your message and influence, and how online, the personal brand is king. Also, how to integrate digital sales tools, what is social selling, stages of the sale and how ROI tots up (nicely) in this dynamic new world.

Download Brochure

The Art of Targeting

Module info & Overview

Now close your eyes and imagine your perfect target. Who are they? How do they think and what kind of virtual haunts do they hang out in? We’re going to give you the tools to find them – lots and lots of them. Of course, you may also need to do a little work on yourself. It’s about relevancy and context, putting your brand out there at the right time and place so that you catch their eye. And then, the personal touch. Because connection is even more important on digital, not less. In this module you pick up vital and breath-taking techniques to reach across the internet, connect and keep the love alive with your customer. Craft and refine target personaes – know thy target Use social intelligence and social listening (sounds delightfully sinister but isn’t) to monitor online interactions and behaviour. Know thy industry Use research and even more social intelligence to help you show up at the right time, say the right sweet somethings and follow through with a personalised service. It’s about context. And it also helps to know thyself

Download Brochure

Tools of Attraction

Module info & Overview

This is where things start to get really clever. Again, context and relevancy are the names of the game. Here we teach you techniques to make sure you show up in your target’s social feeds and pop high in search results. Of course, your ideal target is a smart and interesting human being. So you can anticipate their need for informative, educational social content and make a subtle brand appearance at just the right moment (smooth, eh?). Create and curate content for social selling and give your brainchildren the best chance out there in the world by choosing the right platform for them. Oh and let us not forget the power of community. Go build a network of buyers who just love your work. And then, finally, do everything you’ve done again - only better - thanks to an analysis of content engagement. Consider yourself hot.

Download Brochure

Increasing Engagement

Module info & Overview

More deep psyche work here. This is a closer look at the needs and motivations of buyers so that you can add more value with content which truly speaks to them. Make them feel understood; make them feel known. (And they will indeed be known by you, as you will have been applying your bag of digital super-tricks to pick up valuable info about their hang outs, interests and behaviour). Curate content that they desire to see. Analyze how best to satisfy. Build a lasting rapport. Build trust. And mean it.

Download Brochure

Closing and Retaining

Module info & Overview

Here’s where the magics happens. In a process akin to alchemy, you transform hope and dreams (yours and theirs) into cool, hard coinage. Of course, this very special moment can be tricky. And is once ever enough? This module covers how to keep building that buyer community and use social to engage and convert more with a whole cloudful of clever digital tools and techniques. Work out when to up-sell and cross-sell via tools and platforms. Leave your customers happy, and excited about their new relationship with you. And as ever, do reflect on what you’ve done (with analytics and measurement tools comes self-knowledge).

Download Brochure

Who's it for?

The DMI Specialist is aimed at:

  • Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
  • Marketing Managers and Senior Management
  • IT Managers
  • Graduates with no plans to wait around
  • Small Business Owners who may or may not want to stay small
  • Career Changers
  • Entrepreneurs who want to be more entrepreneurial
  • Whoever needs to create an apply a digital marketing strategy for their organisation
Download Brochureor Enrol Now

Globally Recognised Certification

Over 55k Members
Globally trust DMI to progress their career.


of our members have said that our course has had a positive impact on their career.


of our members have been promoted after completing one of our courses.


of our members are working at senior or management level.

Our members work for some of the biggest companies globally

Logos - Members Work For...

We get you in the game

Member Stories

The course is a great opportunity to get a broad overview of all aspects of a digital strategy. I found it really useful to understand a number of areas of digital and then focus in on a couple of areas that interested me most. Take your time in deciding what you would like to specialize in and then try to get as much experience as possible to back this up.

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

The Professional Diploma offered me a broad overview of the digital marketing industry coupled with detailed information on the theory and application of digital marketing. All of the course content is approved by some of the world’s leading tech giants and I found the case studies insightful.

We've got you

Now this is what you call support

We think of everything. We even packed for you. We threw in Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.

Class Tutors

Expert and engaged, our tutors come from real digital backgrounds. They know this game.

Connected Community

Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We've got you

The DMI Support Team and Network

You can study our programs online thanks to our DMI Network. This includes forums where you can discuss coursework; a vast knowledge base and our support team.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date industry experience.

The DMI Network

Thousands of people passionate about digital marketing are on the DMI network. You’ll be joining them, sharing what you’ve learned and benefitting from industry contacts.

Our Support Team

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.


Become a
Member Today

Pay in Full

Billed up front in one payment

Join 55k DMI members from companies like these.

Members work at...

Your questions answered.
And then some

Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification standard for digital marketing and selling. We will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognized and respected worldwide.

How is the digital selling diploma assessed?

Specialist Diploma in Digital & Social Selling is assessed by a one hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a digital sales background?

Anyone can apply for the Specialist Diploma in Digital & Social Selling A background in a related discipline is not required, though we recommend this specialist diploma course to sales professionals or individuals interested in pursuing a career in the industry. The aim of this social sales course is to teach you everything you need to know about incorporating digital tools and practices into your social selling strategy, so you can achieve your targets, increase your OTE and position yourself as a digital and social selling superstar!

How much does the digital selling course cost?

Specialist Diploma in Digital & Social Selling costs to study online. This includes all course content and the examination fee (first attempt only).

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.