Specialist Diploma in Digital & Social Selling

This module will cover how the buying journey has taken a whole new, faster and more amazing route within the past ten years and how this means new and awesome selling potential in markets you have yet to tap. Learn how the social networks function as giant and powerful collective minds which need to hum with your message and influence, and how online, the personal brand is king. Also, how to integrate digital sales tools, what is social selling, stages of the sale and how ROI tots up (nicely) in this dynamic new world.

Now close your eyes and imagine your perfect target. Who are they? How do they think and what kind of virtual haunts do they hang out in? We’re going to give you the tools to find them – lots and lots of them. Of course, you may also need to do a little work on yourself. It’s about relevancy and context, putting your brand out there at the right time and place so that you catch their eye. And then, the personal touch. Because connection is even more important on digital, not less. In this module you pick up vital and breath-taking techniques to reach across the internet, connect and keep the love alive with your customer. Craft and refine target personaes – know thy target Use social intelligence and social listening (sounds delightfully sinister but isn’t) to monitor online interactions and behaviour. Know thy industry Use research and even more social intelligence to help you show up at the right time, say the right sweet somethings and follow through with a personalised service. It’s about context. And it also helps to know thyself

This is where things start to get really clever. Again, context and relevancy are the names of the game. Here we teach you techniques to make sure you show up in your target’s social feeds and pop high in search results. Of course, your ideal target is a smart and interesting human being. So you can anticipate their need for informative, educational social content and make a subtle brand appearance at just the right moment (smooth, eh?). Create and curate content for social selling and give your brainchildren the best chance out there in the world by choosing the right platform for them. Oh and let us not forget the power of community. Go build a network of buyers who just love your work. And then, finally, do everything you’ve done again - only better - thanks to an analysis of content engagement. Consider yourself hot.

More deep psyche work here. This is a closer look at the needs and motivations of buyers so that you can add more value with content which truly speaks to them. Make them feel understood; make them feel known. (And they will indeed be known by you, as you will have been applying your bag of digital super-tricks to pick up valuable info about their hang outs, interests and behaviour). Curate content that they desire to see. Analyze how best to satisfy. Build a lasting rapport. Build trust. And mean it.

Here’s where the magics happens. In a process akin to alchemy, you transform hope and dreams (yours and theirs) into cool, hard coinage. Of course, this very special moment can be tricky. And is once ever enough? This module covers how to keep building that buyer community and use social to engage and convert more with a whole cloudful of clever digital tools and techniques. Work out when to up-sell and cross-sell via tools and platforms. Leave your customers happy, and excited about their new relationship with you. And as ever, do reflect on what you’ve done (with analytics and measurement tools comes self-knowledge).