American Marketing Association

DMI Pro

Become a Certified Digital Marketing Professional

icon-clock   30 Hours Online

devices   Flexible Learning

Bookmark   Enrolling Mar 11th

Get ahead of the pack with an up to date, internationally recognised and comprehensive Digital Marketing PRO Certification. With this qualification, you’ll learn the intricacies of SEO, Google Ads, Google Analytics, mobile marketing and other cutting-edge digital marketing disciplines.

Get ahead of the pack with an up to date, internationally recognised and comprehensive digital marketing certification. With this qualification, you’ll learn the intricacies of SEO, Google Ads, Google Analytics, mobile marketing and other cutting-edge digital marketing disciplines.

Under guidance of Global Industry Advisory Champions Including:

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Course Overview

Industry Leading, Internationally Renowned Digital Marketing Training

DMI PRO digital marketing certification benefits a broad range of professionals – whether you’re starting out in this fascinating industry, running your own business or you’re working in marketing and hoping to update your skills. This course is online, so you can learn it from anywhere in the United States, at a pace that suits you. 

Course price is

Dual Certification

All the power of DMI partnered with the American Marketing Association

Whether you're a beginner, business owner or marketing professional looking to upskill.

On completion of the DM Pro course, you will now get two certificates for the price of one! Not only will receive a Certified Digital Marketing Professional (DMI Pro) certificate, but you also receive a Professional Certified Marketer (PCM) certificate awarded by the American Marketing Association. Both are internationally recognised! Get ahead and stand out in your career with a dual certification.

Download BrochureCourse Price is

Eligibility criteria may apply. See T&Cs for details.

Program learning outcomes and content What will I learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketing professional, capable of building a strategic digital campaign from scratch. We also expect our graduates to be able to build on their skills after graduation, as they’ll have the fundamentals of digital marketing.

Introduction to Digital Marketing

Module info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? What's the difference between inbound and outbound marketing?

This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

Principles of Digital MarketingDigital ResearchDeveloping ObjectivesCultural ResearchConnecting with the Customer
Download Brochure

Content Marketing

Module info & Overview

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. 

This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

Content Marketing Concepts and StrategyDeveloping a Content Marketing PlanPublishing and Distributing ContentUsing Content Research to Find OpportunitiesCreating and Curating ContentMetrics and Performance
Download Brochure

Social Media Marketing

Module info & Overview

It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Key Social Platforms for Digital MarketingGrowing and Engaging an AudienceDeveloping Data-Driven Audience and Campaign InsightsSetting up a Social Media Experience for a BusinessCreating and Optimizing Social Media Campaigns
Download Brochure

Search Engine Optimization (SEO)

Module info & Overview

You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

SEO FundamentalsKeywords and SEO Content PlanMeasuring SEO PerformanceAligning SEO and Business ObjectivesOptimize Organic Search Ranking
Download Brochure

Paid Search (PPC) using Google Ads

Module info & Overview

Pay-Per Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Fundamentals of Paid SearchSearch Campaign ManagementPaid Search Campaign MeasurementPaid Search Campaign Creation with Google Ads
Download Brochure

Display and Video Advertising

Module info & Overview

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Fundamentals of Display and Video Advertising Google Display Network and Video Ad FormatsCreating and Managing a YouTube ChannelCreating Display and Video CampaignsTargeting Display and Video CampaignsMeasurement and Optimization
Download Brochure

Email Marketing

Module info & Overview

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important - but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

Email Marketing FundamentalsEmail DesignTesting and Optimizing an Email CampaignTools and StrategyCreating an Effective Email CampaignMarketing Automation
Download Brochure

Website Optimization

Module info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

Web Design and Website OptimizationDesign Principles and Website CopyPublishing a Basic WebsiteUser-Centered Design and Website OptimizationWebsite Metrics and Developing Insight
Download Brochure

Analytics with Google Analytics

Module info & Overview

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

Web Analytics FundamentalsCreating and Configuring a Google Analytics AccountMonitoring Campaigns with Google Analytics ReportsSetting Goals with Google AnalyticsAnalyzing and Recording Google Analytics Data
Download Brochure

Digital Marketing Strategy

Module info & Overview

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Digital Strategy FundamentalsSetting Strategy Objectives and KPIsDigital Strategy ResearchDeveloping a Creative StrategyExecuting a Digital Marketing StrategyCommunicating a Digital Marketing Strategy
Download Brochure

Program learning outcomes and content What you'll learn...

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketing professional, capable of building a strategic digital campaign from scratch. We also expect our graduates to be able to build on their skills after graduation, as they’ll have the fundamentals of digital marketing.

Introduction to Digital Marketing

Module info & Overview

How is digital marketing defined in the current market? What’s the best way to get in front of potential customers? How can you create a campaign that combines the best of traditional and digital marketing? How do you distinguish from inbound and outbound marketing?

In this module, you’ll master the fundamentals. You will learn how to navigate the buyer’s journey. And you will acquire actionable, practical information.

Principles of Digital Marketing Developing Objectives Connecting with the Customer Digital Research Cultural Research
Download Brochure

Content Marketing

Module info & Overview

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. 

This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

Content Marketing Concepts and StrategyDeveloping a Content Marketing PlanPublishing and Distributing ContentUsing Content Research to Find OpportunitiesCreating and Curating ContentMetrics and Performance
Download Brochure

Social Media Marketing

Module info & Overview

It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Key Social Platforms for Digital MarketingGrowing and Engaging an AudienceDeveloping Data-Driven Audience and Campaign InsightsSetting up a Social Media Experience for a BusinessCreating and Optimizing Social Media Campaigns
Download Brochure

Search Engine Optimization (SEO)

Module info & Overview

You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

SEO FundamentalsKeywords and SEO Content PlanMeasuring SEO PerformanceAligning SEO and Business ObjectivesOptimize Organic Search Ranking
Download Brochure

Paid Search (PPC) using Google Ads

Module info & Overview

Pay-Per Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Fundamentals of Paid SearchSearch Campaign ManagementPaid Search Campaign MeasurementPaid Search Campaign Creation with Google Ads
Download Brochure

Display and Video Advertising

Module info & Overview

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Fundamentals of Display and Video Advertising Google Display Network and Video Ad FormatsCreating and Managing a YouTube ChannelCreating Display and Video CampaignsTargeting Display and Video CampaignsMeasurement and Optimization
Download Brochure

Email Marketing

Module info & Overview

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important - but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

Email Marketing FundamentalsEmail DesignTesting and Optimizing an Email CampaignTools and StrategyCreating an Effective Email CampaignMarketing Automation
Download Brochure

Website Optimization

Module info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

Web Design and Website OptimizationDesign Principles and Website CopyPublishing a Basic WebsiteUser-Centered Design and Website OptimizationWebsite Metrics and Developing Insight
Download Brochure

Analytics with Google Analytics

Module info & Overview

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

Web Analytics FundamentalsCreating and Configuring a Google Analytics AccountMonitoring Campaigns with Google Analytics ReportsSetting Goals with Google AnalyticsAnalyzing and Recording Google Analytics Data
Download Brochure

Digital Marketing Strategy

Module info & Overview

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Digital Strategy FundamentalsSetting Strategy Objectives and KPIsDigital Strategy ResearchDeveloping a Creative StrategyExecuting a Digital Marketing StrategyCommunicating a Digital Marketing Strategy
Download Brochure

Who's it for?

This DM Pro is aimed at:

The DMI Pro Program is aimed at:

Digital marketing is becoming increasingly ubiquitous, a necessary sales tool across all industries. And our certification courses are designed to be useable and transferable whatever your career path or business interests.

  • Those in traditional marketing careers who are looking to update their skillset
  • Marketers working in Management and Senior Management
  • Managers in IT
  • Those who have just graduated and want to hit the ground running and up their skills immediately
  • Owners of small businesses
  • Workers looking for a career change
  • Business founders who want to up their game
  • Anyone hoping to implement an up to date digital strategy for their company
  • Those who want to be a Certified Digital Marketing Professional

What's included?

WE GET YOU IN THE GAME AND KEEP YOU THERE

Having an industry-recognised qualification is one thing; but we want to give you the tools you need to build a career too. Throughout this program while becoming a certified marketing professional you will access contacts, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation: many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.

Included FREE in your first year

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Cutting edge content

Our courseware is constantly updated to reflect industry changes.

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Internationally reputable qualification

This digital marketing certification is recognised throughout the world, giving you the best opportunity to advance your career.

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Stay on top with annual updates

This is a career and discipline that’s always changing, which is why we maintain professional development year on year.

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Toolkits and industry-leading content

Up to date toolkits and content to help you become an up to date digital marketer.

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An immense network of digital marketers

Build contacts and stay up to date on digital trends with over 55,000 members of the DMI network around the world.

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Quantify and test what you’ve learned

Compare what you’ve learned with industry professionals and stay ahead of industry changes.

Globally Recognized Certification

Over 55k Members
Globally trust DMI to progress their career.

Digital Marketing Institute has students and alumni across the United States. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of students and graduates with the same passion for this fascinating, modern discipline.

92%

of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

Our members work for some of the biggest companies globally

Logos - Members Work For...

We get you in the game

Member Stories

I had lots of fun while learning, and while being in a great environment. I learned so much, gained a large amount of hands on tools for Digital Marketing.

If you’re doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end.

While researching, I found many positive reviews about the Digital Marketing Institute from students and leaders in the digital industry and this influenced my decision to take the course.

Pricing

Become a Certified Digital Marketing Professional

Become a Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career.

Instant Access

Billed up front in one payment

Instant Access

Billed up front in one payment

Join 55k DMI members from companies like these.

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Got a question?

Here’s where we’ll address our most pressing FAQs, telling you everything you need to know about acquiring that precious qualification, building contacts and connecting with the vast resource of fellow students and graduates.

How long is this digital marketing course?

The digital marketing certification (DMI Pro) is approximately 30-hours of digital marketing course content. DMI Pro - Certified Digital Professional Course is delivered online. You can access your digital marketing course content wherever and whenever you want.

How much does this digital marketing course cost?

The DMI Pro, Digital Marketing Professional Certification costs to study online. This includes all course materials and the examination fee (first attempt only).

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the DMI Pro, you will become a Certified Marketing Professional

The DMI Pro has been credit rated.

Who should take this digital marketing course?

Anyone can apply for the digital marketing professional certification. A background in a related discipline is not required; the aim of the DMI Pro (Certified Digital Marketing Professional) course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion, you will become a Certified Digital Marketing Professional.

How is the digital marketing certificate assessed?

This Digital Marketing Certification is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will you gain?

By earning this certification, you will:

- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. 

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert. 

- Understand the importance of digital channels and strategies and know how to use SEO online and offline, paid search, content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material. - Resources to help you with your studies including self-directed practical exercises and recommended reading. - An extensive content library how you need it, when you need it.

Is this digital marketing course technical?

No, in the sense that it is not a programing course, and you will not have to learn any coding. The DMI Pro (Certified Digital Marketing Professional) Course focuses on the commercial aspect of online marketing.

The DMI Pro (Certified Digital Marketing Professional) is a practical course designed to help you improve your business's online lead generation and customer engagement.