DMI Expert   Fully revised for 2020 

Gain a Certified Postgraduate Diploma in Digital Marketing

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In Canada our Postgraduate Digital Marketing course provides premium access to a digital world that is changing our culture. As a senior marketing leader, access razor-sharp strategy, practice and insight to take your place in this online world. Billions follow. Now is the time to step up and lead.

Under guidance of Global Industry Advisory Champions Including:

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Course Overview

Postgraduate Diploma
in Digital Marketing

Perfect for when you don't just want to play the digital marketing game in Canada anymore, you want to drive it. To change it. With certification you’ll stay in the digital game with free Membership, connecting you to industry, white-hot opportunities and the power to influence. Join the conversation.

Program learning outcomes and content What will I learn?

  Fully revised for 2020 

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks - of knowledge, of your vision of your
future self. Here is what you need to know:

Leadership and Management

Module info & Overview

Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

Thinking StrategicallyBuilding Effective TeamsDealing with Conflicts and CrisesPersuading and Influencing
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Strategy and Planning

Module info & Overview

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

Traditional CommunicationsMarketing AutomationBudget and ResourcingBig Data & AnalyticsStrategy Formulation and PlanDigital Communications & Channels
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CX, eCommerce and CRO

Module info & Overview

Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.

Website OptimizationUX Research & DesignE-Commerce StrategyApplied E-CommerceGraphic Design Essentials for MarketersCX Essentials
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Search and Digital Channels

Module info & Overview

Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.

SEO Setup & ContentSEO WorkshopPaid Search & Display AdvertisingAnalytics with Google AnalyticsEmail Marketing StrategyApplied Email Marketing
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Social Media Marketing

Module info & Overview

Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.

Social ResearchContent Creation & OutreachFacebook, Twitter, LinkedInInstagram & SnapchatYouTube & Social VideoSocial Customer ServiceStrategy & Planning
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Digital Selling

Module info & Overview

Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates

Fundamentals of Social SellingFinding & Targeting ProspectsAttracting CustomersClosing & RetainingIncreasing Engagement
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Essential Skills

Module info & Overview

Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

Project PlanningCreativity SkillsPersonal SkillsWorking With Others
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Who's it for?

The DMI Expert program is aimed at:

  • Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
  • Marketing Managers and Senior Management
  • IT Managers
  • Graduates with no plans to wait around
  • Small Business Owners who may or may not want to stay small
  • Career Changers
  • Entrepreneurs who want to be more entrepreneurial
  • Whoever needs to create and apply a digital marketing strategy for their organisation
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Digital marketing certification in Canada

WE GET YOU IN THE GAME AND KEEP YOU THERE

Our digital marketing diploma online course bring leading thought and practice - and right from the moment you sign up for our course, you also become a Member of the DMI which means you get access to an unparalleled toolkit of resources for your career.

1st year FREE with all courses

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White-hot course content

Get the latest up to date courseware via our learning experience platform.

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Globally recognized Certification

A globally recognized digital marketing certification to move you & your career forward.

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Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keeping you in the game.

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Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

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Vibrant connected community

Connect and join over 55k global members in the DMI Network.

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Test your skills diagnostic

Benchmark your skills against your professional competition and stay top of your game.

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Member Stories

I didn’t want to be a digital dinosaur. The digital landscape is constantly changing, but now I have the basic knowledge and skills to keep up and understand both offline and online touch points in marketing.

I was working in Sales and I wanted to upskill to attract business through new streams which would enable me to win more business and exceed sales targets

Each step I took with the Digital Marketing Institute increased my skills and my role grew with them. Digital was a new and expanding area within my organisation and increasing these skills allowed me to lead that expansion.

We've got you

Now this is what you call support

We think of everything. We even packed for you. We threw in Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.

Class Tutors

Expert and engaged, our tutors come from real digital backgrounds. They know this game.

Connected Community

Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We've got you

The DMI Support Team and Network

You can study our programs online thanks to our DMI Network. This includes forums where you can discuss coursework; a vast knowledge base and our support team.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date industry experience.

The DMI Network

Thousands of people passionate about digital marketing are on the DMI network. You’ll be joining them, sharing what you’ve learned and benefitting from industry contacts.

Our Support Team

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

Postgraduate Diploma in Canada

Simple Admission Process

Application for this online postgraduate marketing certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.

Admission Requirements

Application for this online postgraduate marketing online certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.

Application for this online postgraduate marketing online certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.

Pricing

Become a Postgraduate Digital Marketing Professional

Instant Access

Payment plans available

Join 55k DMI members from companies like these.

Members work at...

Your questions answered.
And then some

Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

Why should I take this DMI Postgraduate Diploma course?

Obtain this advanced level DMI's postgraduate marketing diploma qualification without the same financial or time commitments of a full digital marketing diploma online program:

Change your career or kick-start a career in digital marketing

Gain specialist knowledge, allowing you to progress to a Postgraduate Diploma in Digital Marketing qualification

Improve your digital marketing career prospects and increase your earning potential

gives you the opportunity to impress prospective employers with a recognized and respected award

Over 80% of the DMI's Postgraduate Diploma in Digital Marketing students have realized their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more

How much does the DMI Postgraduate Diploma cost?

DMI's Postgraduate Diploma in Digital Marketing costs to study online.

The fee includes all of the DMI Postgraduate Diploma course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.

Do I need to have a digital marketing background?

Not necessarily. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:

  • Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
  • Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
  • Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
  • Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
  • CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization

Where will my DMI Postgraduate Qualification be recognized?

Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your DMI Postgraduate Diploma in Digital Marketing with you, no matter where your exciting new digital career may take you.

How is the DMI Postgraduate Diploma in Digital Marketing assessed?

The Postgraduate Marketing online course requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).

These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own digital career or business aspirations.

How do I apply for the DMI Postgraduate Diploma?

Application for this online postgraduate marketing certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.